For our next entry in the Samsung “Things to Know” series, we’re “brushing up” on The Frame, a Lifestyle TV that doubles as a piece of art.
Since its launch in 2017, The Frame has represented an entirely new category of TV, inspired by people’s increased desire for products that fit their unique lifestyles and evolving style preferences. When it’s on, watch your favorite shows or movies in brilliant 4K resolution. When it’s off, elevate your aesthetic by displaying art curations from world-renowned artists and museums. Or, you can even seamlessly display your own photos and memories – because we know everyone has their own Frame-worthy moments!
However you choose to use it, The Frame is fully customizable to fit your style and décor.
Here’s a look at what’s new to The Frame in 2024.
Discover the Art that Speaks to Your Style with Samsung Art Store
The Frame provides you with access to thousands of artworks through the Art Store1. From the intense colors and dynamic figures of Jean-Michel Basquiat to the New York City street style of Keith Haring, and even the surrealist, mind-bending illusions of Salvador Dalí – the Art Store offers the broadest selection of artworks available on an art TV, so you can always find the perfect piece to complement your room, mood, or special occasion. Our latest collections this year include works from the iconic Elliott Erwitt, visual artist Jen Stark, and esteemed design house Marimekko.
With The Frame, you can also bring the treasured works of museums and galleries around the world, right into your home. Samsung partnered with iconic art institutions to make this possible, ranging from the Metropolitan Museum of Art in New York City, Musée du Louvre in Paris, Prado Museum in Madrid, Van Gogh Museum in Amsterdam, and more. Much like these renowned cultural landmarks, every collection in the Art Store is expertly selected by a professional art curator on staff at Samsung. It’s like traveling the globe without ever leaving your couch!
You can even explore the Art Store to find an artist, style, or artform to customize The Frame with the seasons. As we reach the last days of Summer, you can make The Frame shine with scenic beach and warm garden landscapes, vibrant artworks from the renowned Musée d’Orsay, iconic surrealist René Magritte, Marc Dennis and Saya Woolfalk. This month, the Art Store is also celebrating Hispanic Heritage Month by spotlighting striking works from Dalí, Juan Gris, Patricia Vargas and many more.
New to the 2024 edition of The Frame is Art Store – Streams, a complimentary, rotating display of artworks sampled from the Art Store, regularly updated with thematic and seasonal artworks. For any art pieces you find yourself favoring, you can subscribe and become an Art Store member to display them whenever you like.
Art Looks Incredibly Lifelike with Pantone ArtfulColor Validation
The Frame is newly designed with ArtfulColor validation from Pantone2, the industry leading color experts. As the world’s first and only art TV to achieve this validation, art on The Frame will look more natural and realistic than ever before. In fact, Samsung is the only brand to offer Pantone validation across its TV lineup.
Plus, The Frame sports Anti-Reflection with Matte Display to help limit light distraction – so your artwork appears more true-to-life and museum worthy, and you can enjoy your favorite shows with virtually no glare.
Customizable Design from Bezel to Size
The Frame also hangs just like a picture flush against the wall, thanks to the included Slim-Fit wall mount. The free accessory leaves virtually no gaps between the thin display and your wall, making The Frame look more like an art piece than it does a TV. The One Connect Box furthers this minimalist aesthetic, ridding your space of any bulky or unsightly wires by allowing connection of all your inputs through a single cable.
Even the bezels3 can be swapped out with various colors and styles to match your desired aesthetic. Samsung offers unique options including Modern Brown, Modern Teak, Modern White and even Sand Gold. Or, you can explore unique bezel offerings like Gatsby Gold, Tuscan Silver and Gloss White from partners such as Deco TV. Now through October 6, you can even receive 20% off select Deco TV bezels with the purchase of any 2024 model of The Frame4.
You can also apply a mat to go along with your displayed artwork – just like you would see in a real picture frame. This digital mat, which sits between the artwork and your chosen bezel, is fully customizable in different styles and colors to help match your preferences and integrate with your décor.
The Frame is available in class sizes ranging from 32- to 85 inches so you can find the unique screen that works best for you – no matter your space or setup.
If you’re looking for the perfect complement to The Frame, across every size, look no further than Music Frame by Samsung – a powerful Dolby Atmos5 speaker with the look and feel of a picture frame. With Music Frame, you can easily swap out a photograph or printed image for display6, and even mount it on your wall or set it up on the included stand. Like The Frame, it effortlessly blends in with your home décor and can be uniquely customized for you.
The Samsung Ultra-slim 3.1.2ch. Wireless Soundbar is also an ideal companion for The Frame. This sleek soundbar delivers high quality audio in a discrete package – giving you an immersive sound experience without distracting from The Frame’s exceptional visuals.
Even More Energy Efficient
The 2024 edition of The Frame is the most energy efficient yet. When in Art Mode, its new dynamic refresh rate7 can automatically reduce the refresh rate from 120Hz to 60Hz. That means you can still enjoy your favorite, high-quality artwork – while conserving energy.
You can also set The Frame to have the display instantly turn on or off based on movement in your room, thanks to its Motion and Brightness Sensor8. The motion sensor can automatically turn off the display to save power, and turn back on when you return. It’s also built with a Sleep After setting, so your display can seamlessly go into standby after a specified time if the sensor does not detect motion.
To take things a step further, you can also manage and monitor your energy use with The Frame by using SmartThings. Get started by creating energy-saving routines, leveraging impactful energy-saving tips, and even setting goals for your monthly bill targets.
Enjoy Endless Content Upscaled to 4K
As the #1 global TV brand for 18 years running9, Samsung is always pushing the boundaries of innovation to redefine home entertainment. That’s especially true of The Frame, which delivers a premium 4K TV viewing experience that’s packed with enhanced AI, cutting edge picture quality, and more.
With 4K AI Upscaling10, The Frame can transform whatever you’re watching into dynamic 4K – even classics filmed in SD/HD. Whether it’s a Hollywood blockbuster or your favorite comfort show from the 90s, every scene will be clearer, sharper and more detailed than you ever thought possible.
You can also access the best of TV, all for free thanks to Samsung TV Plus11. You can enjoy 2,700+ free channels including 400+ Samsung TV Plus premium channels – all at zero cost.
Or, you can hop on the built-in Samsung Gaming Hub12 – which brings together thousands of games from major services like Xbox – no console required.
Through integration with Samsung SmartThings, The Frame also allows you to control all your smart devices from the comfort of your couch – whether you’re hitting play on your favorite tunes, turning off the lights or even checking the door lock.
Your personal data and information are also secure through Samsung Knox, which offers comprehensive 3-Layer security that functions in all areas of your TV, including hardware, platform, and service solutions. These features are designed to give you even more peace of mind – so you can sit back and enjoy everything The Frame has to offer.
For more information about The Frame, click here.
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